Tallie Talk: Demid Potemkin, VP Product Strategy

Demid Tallie Talk Product Strategy

Today we sat down with Tallie team member Demid Potemkin and asked him to share a little bit of his Tallie story with us. In our office, Demid is known for lots of things – VP of Product Strategy, coffee aficionado, blue sky thinker, renaissance man, deep talker (usually over a delicious cup of Sightglass Coffee), the spark. We are big Demid fans and are proud to introduce him to you today.

A Day in the Life of Tallie’s Product Guru:

My role is to guarantee Tallie is the finest answer to our industry’s expense management problems. The world of Product Strategy touches many aspects of the product, from data research all the way down to evaluation and design.

To accurately define the problem and determine the ultimate solution, I’m immersed in the market every day. I strive to understand what the users are looking for, including people creating expense reports, approving expense reports, and processing expense reports. I listen to business owners and accountants and learn about their expense management practices and identify the most time-consuming tasks. I harvest feedback from accountants and accounting departments and grasp the role of an accounting software within the accounting process.

Connecting, listening and learning are the necessary steps to our ultimate goal – to automate the most time-consuming components of the expense management process and provide our customers more time to focus on their customers.

My Favorite Parts of the Tallie Product Design:

The workflow. One of the biggest complaints we receive from accountants is that people never submit expense reports on time and they have to chase people to do so. The old model prevented people from capturing their expenses easily and accurately in real time, requiring significant time for manual entry on the back end.

So we pushed a brand new workflow of expense management where expenses come first, and reports come after. Because you gather expenses as you go along, we switched the workflow around to allow you to capture receipts first, and then creating reports becomes like a “packing” exercise.

Another one would be the tile page (Purchases). The graphical tile view is easy to read – it allows users to quickly glance through a transaction and see what information is missing.

My Proud Tallie Moment:

The name Tallie was my baby. The initial idea was SpringAhead Go, however it was easily mixed up with the original SpringAhead. So I sought out a name that felt friendly and approachable. But for the details of how this name came to be, that’s  a story for another day.

My Pre-Tallie Life:

I’ve had my fair share of career adventures with lots of twists and turns.

I went to school for electrical engineering which established my strong math and science background. After graduation, I dove head first implementing large mainframes and computer solutions in Europe for Fortune 500 companies like HSBC and Barclays, allowing me to get a firm grasp of the financial industry.

My second career was in design, which I fell into by chance when an advertising agency hired me to set up a network between multiple office locations. Thanks to the Internet boom and my tech-savvy reputation in the company, my job evolved into the Director of Interactive. I worked as the liaison between the designers and the engineers on website projects. A few years later, I decided to start my own design company focused on startups and their website design.

SpringAhead, Tallie‘s parent company, was initially a client of mine. As I collaborated with CEO Chris Farrell, we quickly realized that we had very similar passions and he invited me to join the company. I joined, grew the team, evolved my role into product design…and here I am today.

How to Gain Trust in the Industry:

Listen. Really listen. I’ve spent a lot of time with accountants. And I’ve come to realize that the industry has been around for a long time but hasn’t gravitated to one solution because no one has ever asked the accountants what they truly need. Engaging with our channels, including Chris’ network, accountants, and the Product Expert Team, who interact with the customers on a daily basis, allows us to determine the key components of an expense management product.

I’ve learned that these people just want to be heard and that’s indeed a wonderful thing about this industry, otherwise we’d be making decisions in the dark.

Why I Love Working on Team Tallie.

I learn from every member of our team. Because we’re a very small and close knit group, we collaborate cross functionally, freely share our opinions and participate in the decision-making process for every big and small project in our brand. Until Tallie, I never had this type of team dynamic and it’s what I look forward to every day.

If I Had to Eat One Cuisine For the Rest of My Life:

Mediterranean cuisine for the traditional category and California cuisine as the modern spin-off. I know, that was two!

My All Time Favorite Food:

Avocados. I grew up in New Zealand where avocados are everywhere!

Words To Work By:

The philosophy of Tallie focuses on building an engaging team, encourages openly sharing ideas and continuous learning from each other. That’s really why I came onboard to help the team.

I think as we evolve in our careers, we must keep in mind that everything we do is temporary, and we should enjoy and embrace everything we do at any point of time and learn from it.

“Embrace what you have, because you’ll never have it again.”

 

Demid would love to hear from anyone who has great ideas to share. To get in touch with Demid, send an email to info@springahead.com

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